Starting a new business is a difficult challenge, particularly in this era where millions of established businesses exist, and the competition has no limit. You must have heard or seen many companies starting up and get failed within a few days. The reason is that there is a lot of completion in the market, and […]
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In 1995, today’s eCommerce giants, Amazon and eBay, were testing the waters of selling via online platforms. By the first quarter of 2000, a mere 0.8 percent of retail sales in the U.S. were a result of eCommerce. Twenty years later, that number has increased to 11.5 percent in the first quarter of 2020, pushing […]
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While Trademark law is vast and nuanced, its basic precepts are actually quite simple and straightforward. The fundamental principal of trademark law is that we, as a society, want to reward those who have managed to build a successful and ubiquitous brand while stopping others from trading off of that brand’s good will. For example, […]
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