marketing strategies

Startups and Online Promotion – 5 Free Marketing Strategies


Startup owners need to be extremely cautious with their money if they want to survive their first year. This is the most sensitive period for every small business because the assets are limited, and the experience is still insufficient.

The earnings that you make in this initial period should be put aside for your future investments in your business. This is possible only if you don’t spend a lot.

Online promotion can be done without spending a single cent. If you haven’t used online marketing channels until now, find out more about some practical free Marketing strategies for that matter.

Networking via LinkedIn

As of June 2019, LinkedIn had 660 million users worldwide. When you’re entering the business ring, it’s necessary to form your very own band of business brothers.

In other words, connect with relevant businesses from your niche. You’ll keep getting news about the current affairs from your niche from their posts. Also, you’ll be able to track their projects and business progress.

You can search LinkedIn by the following categories:

  • Jobs
  • People
  • Companies
  • Groups
  • Schools
  • Content
  • All

In addition to other companies, business owners can find various alumni from their schools, as well as potential job candidates and various brand names from the industry. So, use LinkedIn for free to gather valuable information about all those features.

Shooting promo videos

This is the age of video marketing, mostly as a result of the rapid development of the smartphone market. As presented by Hubspot, YouTube reports that the consumption of YT content grows by 100% annually.

More and more website visitors don’t have enough patience to read articles. This kind of audience would rather watch a video than read an article. What’s more, promotional videos have a higher viral value. It’s more likely that online audiences will share a creative business video than some other forms of digital content.

For all these reasons, business owners should shoot promotional and explainer videos. From the production process in their plants to tutorials regarding their services, there are many different elements that you can include in those videos.

Moreover, shoot videos about your participation in trade shows and other business events.

To top it all off, the only thing you need to shoot these videos is your smartphone, as well as some editing skills. In other words, it won’t take a lot of your financial assets.

Adapting your website to customers

Modern business users can opt for a variety of websites.

For starters, you can use one of the numerous website builders and create a simple website on your own. For smaller, one-man-band businesses, this might be just the right measure. Those one-page websites can contain just the essential information about your venture: services/products, pricing packages, About section, and contact. What’s more, you can even include some efficient promo videos on such a website, as well.

Still, startup owners with more ambitious business plans need to launch a multi-layered website. As explained by the custom web application development team from Houston, every website needs to be adapted to its audience. If you’re aiming at big shots, your website should reflect that. That way, you’ll ensure higher conversions when such businesspeople become interested in your services.

Leaving comments in online discussions

When we’re talking about promotional Marketing strategies that don’t require investments, let’s not underestimate the power of communication.

In the online environment, it’s usually enough just to register on a website and become eligible to take part in discussions. When you spot an interesting blog or website, you should become their registered user. This will give you a chance to leave reviews and comments on their pages.

It’s good to know that some editors and admins don’t approve of the explicit promotion of other businesses in those sections. So, always try to give a solution to a problem discussed in the given article or video and sugarcoat your business promotion there.

You can do the same thing on the social media profiles of business that you find interesting. They will notice you, especially if you leave some constructive ideas there.

Likewise, share posts published by brands with which you want to connect businesses you want to convert into your clients. Use hashtags to highlight that those content bits have been published by them.

Using business newsletters

When we’re talking about communication in online promotion, don’t forget to send out your materials in emails. Since this system is still one of the most powerful marketing tools, you can use it to inform your existing and potential clients about your business endeavors.

So, put together your business newsletter once in a while and send it out to all the people/businesses from your email list. However, avoid being salesy in these newsletters. If you sound too pushy, some users might mark your email address as spammy.

Therefore, your business newsletters should be informative and beneficial for receivers. That’s how you’ll keep raising their interest in your business over a course of time.


A small business needs to draw investments and ensure steady growth. Still, small business owners shouldn’t spend too much time in the beginning. The more they save, the more they’ll be able to turn into their own investments.

That’s why promoting your business online without spending money is extremely important for your business future. With so many free marketing strategies and tools available at the click of a mouse, it’s possible to spread the word about your brand without spending a fortune. So, follow our tips and raise people’s awareness of your business and its services.


Author Byline: Liam Collins is a tech pundit and Web enthusiast working at He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.


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